AI Insights · Timothy · January 2021
Q4 2020 Insights: Top Food & Diet Tracking Apps in Australia on Android
A performance analysis of the top food and diet tracking apps on the Android platform in Australia during Q4 2020, revealing user engagement and download trends.
Performance of Top Food & Diet Tracking Android Apps in Australia for Q4 2020
In the fourth quarter of 2020, Australians continued to monitor their dietary habits using various food and diet tracking applications on Android devices. Data from Sensor Tower provides insights into the performance of the leading apps in this category.
MyFitnessPal: Calorie Counter maintained a strong user base with weekly active users starting at 47K and peaking at 43K by the end of the year. Downloads showed an upward trend, especially in the last week of December, jumping to 6K from around 4K to 5K in the preceding weeks. Revenue remained consistent, averaging around $23K per week.
Fastic: Fasting & Food Tracker also exhibited a steady performance with active users beginning at 12K and rising to 14K in the last week of December. The app saw a significant increase in downloads during the same period, surging to 5K from an average of 2K to 4K in previous weeks. Weekly revenue fluctuated, seeing a high of $4.6K towards the year's end.
Lifesum: Healthy Eating & Diet showed a mixed trend with active users dropping from 7K to 6K mid-quarter, then rebounding to 9K. Downloads peaked in the final week at 2K, a noticeable rise from the 1K range seen in earlier weeks. Revenue saw a dip mid-quarter but recovered strongly to $2.8K in the last week.
Carbon - Macro Coach & Tracker is a newer entrant with its release in May 2020. The app's downloads and revenue were modest compared to others, with downloads hovering below 100 for most weeks and revenue peaking at $1.3K by the end of Q4.
BodyFast: Intermittent Fasting revenue varied throughout the quarter, starting at $1K and reaching a high of $1.5K in the final week. Downloads increased significantly in the last week, hitting 1.3K from an average of a few hundred. Active users more than doubled from the start of the quarter, ending at 2.4K.
For more detailed insights and data on app performance, Sensor Tower's platform offers comprehensive analytics and reporting tools.